Get in the convoy.
Wake The Neighbours brings drivers together on the road, in person and on camera. Brands that fit come along for the drive.
We build the days people drive for.
WTN is an automotive events and media company, born in Cape Town. Breakfast and sunset runs, karting nights, road rallies and our own endurance race team, with our media team filming and photographing every one.
For a brand, that means two things: a crowd of car people who turned up in person, and content from the day that keeps working long after it.
WTN in numbers
- 100Kaccounts reached on Instagram in the last 30 days
- 600members, nationwide
- 30–70cars on a typical run, with about twice as many people
- 62%of our audience is in Cape Town
Instagram Insights and WTN event counts, October 2026
Who you'll meet
Owners of M cars, Porsches, Supras and GRs, and the people saving for their first. Mostly 18 to 44, mostly in Cape Town, and they give up their Sunday mornings for this.
Born in Cape Town, with a growing following in Gqeberha and Durban.
More than impressions
An ad gets seen. WTN gets driven, photographed, shared and talked about at the next start line. A brand that joins at any point goes all the way round.
- 01
Community
600 members hear about the run first.
- 02
The run
30 to 70 cars at the start line, briefed, with radios in the convoy.
- 03
Content
Our media team shoots the day, from the briefing to the last corner.
- 04
Reach
100,000 accounts see it. Some of them are at the next start line.
What we've done
Run 4 · With Coffee & Cars SA
Come for the show. Stay for the run.
Coffee & Cars SA opened their Curated Collection show as our start point. Their show by day, then our run into the mountains at sunset.
The event
Karting Night · Century Karting
Twenty drivers. One podium.
A private grid at Century Karting: two heats, a final for the fastest six, a podium and the media team all night. Sold out.
The event
Drive4Her · Inaugural Motorcade
When it matters, we show up.
A convoy against gender-based violence, raising funds for the Saartjie Baartman Centre for Women and Children.
The event
Motorsport · In the build
Holy Shift Racing
WTN's own endurance team, building a BMW E36 323i to race. The car is a blank canvas: livery, technical partners for tyres, brakes, fluids and tools, and every stage of the build filmed for the community.
Partners who join now are part of the story from the first bolt to the first race.
What we could build together
A few places to start. The best ideas usually begin with what you are trying to achieve.
On the road
Host the start, a checkpoint or the breakfast at the end. Put a demo car in the convoy. Brief 70 cars from your forecourt.
In their hands
Product trials, sampling and driver packs at the start line. Coffee, care products, kit: used by real drivers, on the day.
On camera
Collaborative Reels, car features, recap films and photography you can use. Shot by our own media team, people who know cars.
In the community
Member offers, launches and early access for the Driver's Club and the wider community. Honest feedback from people who will actually use it.
On the grid
Private karting nights for your team or your clients, or a partnership with Holy Shift Racing, our endurance team.
Built for you
A private run for your customers, a launch drive, a karting night for your team. You bring the goal; we plan the route.
Every partnership starts with your goal.
Begin with a single event, or plan a season with us.
Along the way
Venues, hosts and brands we've worked with: start points, catering, activations and events, built together.
- Coffee & Cars SAOpened Curated Collection 2026 at Leo Sky Farm as the start of Run 4.
Collaborations on WTN events. Not all of them are ongoing sponsors.
Why WTN
Real people, in person
Drivers at a start line at seven in the morning, not followers in a spreadsheet.
Our own media team
Every event photographed and filmed by people who know cars.
A direct line
600 members who read what we send.
Built around your goal
No fixed packages. We plan it with you.
Organised and safe
Briefings, planned routes and radios in the convoy.
Proof afterwards
Cars, people, reach, content and a photo of every placement.
Let's wake the neighbours.
Tell us about your brand and what you would like to achieve. We reply within two working days.
- 01Talk. Twenty minutes on what you want to achieve.
- 02Plan. A proposal built around that goal, and how we will measure it.
- 03Deliver. We run it and shoot it.
- 04Report. The numbers and the photos, within ten working days.
Prefer email? info@waketheneighbours.com
We work with brands that are good for the people at the start line. We don't work with alcohol or betting brands.